Bert has a passion for helping people recognize and embrace that they are amazing. This journey started back in 2009 when Bert was involved with cheerleading and gymnastics. At age 17 Bert developed the skills necessary to lead a team, correct imbalances and produce results. In 2010, Bert began his transition from cheerleading coach to CrossFit coach. Bert's job at CrossFit Paradigm Performance led him to work with some of the best in the business. Bert was able to intern for CrossFit HQ's seminar team and work side by side with olympic gymnast, David Durante and gymnastics flow master, Tony Ronchi. He is now the head coach and owner of Bert's Box and he is ready to help you make a change!

A native of Horseheads, Betsy always had a competitive drive from a young age. She has taken that drive and was an assistant coach for the University of Rochester Women’s Lacrosse team. As a graduate of Nazareth College, Betsy completed a degree in psychology. During that time, she was a first team All-American at the NCAA Division III level, Player of the Year, chosen for the North/South All Star Game and earned first team honors in NYSWCAA as well as in the Empire 8 conference. In the fall of 2017 she was inducted to the Nazareth College Hall of Fame for her excellence in lacrosse. She is currently in her 12th year of teaching in the City of Rochester and is head coach of our KidFit Program. 

Janet is originally from a small, farm town where most entertainment involved the local public school. She was a cheerleader, a swimmer, played tennis and in the summer did gymnastics. In college, she did intermural swimming. In 2013, after watching the CrossFit Games on TV, Janet felt that she finally found a type of sport to combine all of her interests, and would be different every day. Back when Bert’s Box was in the garage, Janet dropped in and right away knew she had found the perfect environment to work on her athletic interests. 

Christian has over 7 years of workout experience and is an accomplished athlete. Christian is an Exercise Science major at the College of Brockport.  He has an extensive experience in track and field as well as various forms of resistance training.  



-5 Time State Championship Qualifier

-4 Time All Greater Rochester Athlete

-Shot Put Discuss Record Holder

-4 Time SUNYAC Medalist

-2 Time Regional Medalist